Maybe you Wordle. Maybe, if you’re really into it, you also Quordle or perhaps Nerdle if numbers are also your thing. If you seek the sometimes near-impossible puzzle, you may Worldle as well. It may be that you have no idea what I’m talking about. That’s fine. The underlying principle remains relevant

These new puzzles, grown from humble beginnings and taking the world by storm, are similar to each other. The greatest of these similarities, though, is that each iteration only has one version available each day. Only one. Either at midnight, wherever you are in the world or, for Nerdle, at a shared, planet-wide refresh time, you can access your daily fare. Once it’s done, that’s it. You wait twenty four hours for the next.

‘Always leave them wanting more,’ said circus impresario P. T. Barnum. That is genius. Make an experience rare and it becomes in demand. Don’t overload an audience and they will long for the next opportunity. If you sing, keep it sweet but short. If you talk, keep it brilliant but brief. If you exhibit, keep it captivating but compact. If you write, for heaven’s sake, don’t labour the point.

So, until later,

Keep wanting more,


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